// Fractional CMO

🧭 Fractional CMO

Executive marketing leadership without the full-time cost. Strategy, team alignment, and execution oversight — so you get a seasoned CMO driving results from day one.

CMO-Level Thinking.
Fractional Cost.

You get the strategic firepower of a seasoned marketing executive — without the $200K+ salary.

🗺️

Marketing Strategy

Annual and quarterly marketing plans aligned to your business goals, budget, and competitive landscape.

👥

Team Leadership

Direct oversight of your internal marketing team and agency partners — keeping everyone aligned and accountable.

📣

Brand & Messaging

Refining your positioning, voice, and messaging so every channel tells the same compelling story.

📊

Performance Oversight

Defining the right KPIs, building dashboards, and holding teams accountable to outcomes — not activity.

🤝

Vendor & Agency Management

Evaluating, hiring, and managing your agency relationships so you stop paying for underperformance.

🚀

Go-to-Market Planning

Launch strategy for new products, markets, or locations — from positioning to execution timeline.

Is a Fractional CMO
Right for You?

Growing businesses that have outpaced their current marketing leadership but aren't ready for a full-time CMO hire.

Companies in transition — post-funding, pre-exit, or scaling into new markets — who need senior marketing guidance fast.

CEOs and founders who are still running marketing themselves and need to hand it off to someone who can own it.

Organizations with agency overload — multiple vendors with no one coordinating strategy across them.

How Engagement Works

From first call to full execution — here's how we operate.

01

Discovery Call

We start with a 1:1 conversation to understand your business, your current marketing state, and where you want to go. No pitch — just listening.

02

Marketing Audit

We audit your current channels, messaging, team structure, and spend efficiency. You get a clear picture of what's working and what's holding you back.

03

90-Day Strategy

We build a prioritized 90-day marketing plan — quick wins, structural fixes, and longer-term plays — with clear ownership for each initiative.

04

Embedded Execution

We operate as part of your team — attending meetings, directing vendors, and keeping execution tight. You get the benefit of a CMO without the overhead.

05

Monthly Review & Roadmap

Every month we review results, adjust priorities, and plan the next 30 days. Full transparency on what's moving and what's not.

Common Questions

How many hours per week does a Fractional CMO work?
Typically 10–20 hours per week depending on your needs and the engagement level we agree on. We scope this upfront so there are no surprises.
How is this different from hiring a marketing agency?
Agencies execute. A Fractional CMO sets the strategy, manages the agencies, and owns the outcome. We sit above the execution layer — which means everything pulls in the same direction.
What's the minimum commitment?
We typically work on 3-month engagements minimum. Real strategic change takes time, and we'd rather be honest about that than sell you a one-month solution.
Do you work with our existing team and vendors?
Yes — we work alongside your internal team and manage your existing agency relationships. We're additive, not disruptive.
What industries do you specialize in?
We've worked across professional services, construction, healthcare, e-commerce, and B2B services. If you're a growth-stage business with a real marketing challenge, we're likely a fit.

Ready to Talk Strategy?

Book a free 1-on-1 discovery call. No fluff — just a real conversation about your marketing.

Schedule a Call →