// Paid Advertising

🎯 Paid Ads

Google Ads, Meta, and TikTok campaigns engineered for conversion — not clicks. PPC, display, shopping, Performance Max, and paid social, managed to your budget and goals. We optimize toward the metric that actually matters to your business — cost per lead, cost per acquisition, or ROAS — not vanity metrics like impressions or click-through rate that don't pay the bills.

Everything You Need,
Nothing You Don't.

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Google Ads

Search, Shopping, Display, and Performance Max campaigns. We build the structure, write the copy, and optimize daily. Account structure is the difference between wasted spend and consistent lead flow — we build it right from day one instead of patching a messy default setup.

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Meta Ads (Facebook & Instagram)

Creative testing, audience segmentation, retargeting, and pixel-perfect attribution across Facebook and Instagram. We build lookalike and retargeting funnels so your ad spend works on warm audiences, not just cold outreach.

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TikTok Ads

Native creative strategy and paid amplification for brands ready to win on the fastest-growing ad platform. Creative that looks native to the platform outperforms anything that looks like a repurposed TV ad.

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Conversion Tracking

Proper Google Tag Manager, pixel, and conversion action setup so every dollar spent is attributed correctly. Without this, you're optimizing campaigns based on guesses instead of real data — we fix that first, before we touch bids or budgets.

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Creative Testing

Systematic A/B testing of headlines, images, and audiences to find what drives the lowest cost per acquisition. We test one variable at a time so you actually know what moved the number, not just that something changed.

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Performance Reporting

Real-time dashboards showing spend, ROAS, CPA, and the metrics that actually matter to your business. No vanity metrics padding the report — just the numbers that tell you whether the campaign is actually working.

How We Work

No surprises. No jargon. Just a clear path from kickoff to results.

01

Audit & Strategy

We audit your current accounts (or start fresh) and build a strategy aligned to your budget and goals. If you're already running ads, this is where we find the wasted spend before we ask you to spend another dollar.

02

Account & Campaign Build

Structure, keywords, audiences, ad copy, creatives, and conversion tracking — set up correctly from day one. A clean account structure now saves months of confusing, hard-to-fix data later.

03

Launch & Monitor

Campaigns go live with daily monitoring for budget pacing, quality score, and early performance signals. The first two weeks matter most — we catch and fix problems while they're still cheap to fix.

04

Optimize & Scale

Weekly optimizations — negative keywords, bid adjustments, audience exclusions, and creative refreshes. Once we know what's working, we push budget toward it and cut what isn't.

05

Monthly Reporting

Full performance review with recommendations for the month ahead. Plain-language reporting on what happened, why, and what we're changing next — not a wall of numbers you have to decode yourself.

Common Questions

How much should I spend on paid ads?
It depends on your industry and goals. We'll recommend a starting budget based on your CPC landscape and what it realistically takes to get meaningful data.
How quickly can I see results?
Google Search campaigns can generate leads within days. Meta campaigns typically need 2–4 weeks to exit the learning phase and optimize.
Do you charge a percentage of ad spend?
Our fee structure varies by client — flat monthly retainers or a percentage of spend depending on account size. We'll be transparent upfront.
Can you take over an existing account?
Yes. We audit your existing account, document what's working, and build on it rather than starting from scratch.

Ready to Get Started?

Free consultation. No fluff. Just a plan that works.

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